The Chamber’s very own press and PR guru Pamela Holstein has written an interesting article for the 08 Business Connect site on the importance of well thought out business cards for successful networking:

“At the Liverpool Chamber we meet a lot of businesses, both newly formed companies and long established firms with hundreds of staff. We go to a great many networking events and host over 90 of our own over the course of each year.

During this time, a lot of business cards are exchanged. So why do people give out their cards? You network, meet someone interesting that you’d like to speak to again or hope that you might be able to work with in the future.

You exchange cards with your company contact details on. Once your potential contact leaves an event with a pocket full of business cards, how do you maximise your chance of getting the follow up call that you’re hoping for? Is your business card working for you or letting you down”

Read the full article here