Here’s part five of our series of tips on how to beat the credit crunch. Put together by our good friends Freedom Coaching, this week we look at making sure you’re giving your customers what they want.

Step 5

Develop new products and services to meet the new needs of your customers. Set up meetings with your existing and trusted customers and find out what they want.

Deliver what they want and they will buy.

Do the same during sales appointments, ask for feedback from your sales team and respond, carry out prototype modelling to make sure the product and service will work.

You don’t need fancy marketing materials to do this, just create your elevator pitch and sell. If you receive orders you have a new product, if you don’t, try the next idea.
Keep it simple and effective.

The next stage of the process is to find your first customer. Sales are everything. No sales = no business.

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