The Merseyside branch of the Chartered Institute of Marketing is inviting Chamber members to come along to its next event in Liverpool, which takes place this Thursday, 4th February at the Liverpool University Management School.

The event on Loyalty Marketing features guest speaker, Richard Dutton, the man who brought you the 08 card - the exclusive membership card for Liverpool’s Capital of Culture. Richard is also responsible for the merging of this card with the LIVEONE20 membership card - the smart access to city life – and has rebranded the 08 card as the 08 VIP card.

Whilst at Livesmart, Richard oversaw the launch of four card schemes including the first contactless smart visitor city card in the world - Yourticketfor Liverpool - which is still the official visitor card for Liverpool.

Come along to the event to hear about how these loyalty schemes, and many others, were generated and the infrastructure to support them.

Chamber members are eligible for discounted rates, click here for more information and booking for this event on the CIM website or see below:

Event details
Thursday 4th February 2010
18.00 Registration
19:00 Start
20:00 Close

Venue
University of Liverpool
Management School
Chatham Street
Liverpool
L69 7ZH

Price
CIM Members £ FREE
Non CIM students £4.90
Non Members £25.00