Jack Wilshere signs for St John Ambulance
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November 4th, 2011
Top premiership player learns life saving first aid skills

Arsenal and England footballer Jack Wilshere has committed to being the difference between a life lost and a life saved by becoming an ambassador for first aid charity, St John Ambulance. Jack will make his debut in an educational social media campaign in which he swaps five key soccer skills for five life saving techniques.
Training to save lives
The series of short online films sees Jack learn five basic first aid skills from St John Ambulance first aid trainer, Clive James. He shows fans how to cope with choking, bleeding, a heart attack, someone who is unconscious but breathing, and someone who is not breathing. Viewers are urged to text LIFE to 85010 for a free pocket first aid guide. See Jack in action at www.facebook.com/SJA
Jack Wilshere says: ‘In football, without training you cannot win the game. Without first aid, you cannot save a life. I want to encourage more people to learn first aid so that they can be the difference between life and death.
‘We’re lucky on the pitch that we have first aiders on the sidelines to help if there is an emergency. When you’re out with your mates or at home with your family, you haven’t got that back up so it’s important that we all have the skills to help others.
‘I’m delighted to be an ambassador for St John Ambulance and support this campaign and I hope everyone texts for a free guide.’
150,000 lives at risk
This is just the start of Jack’s relationship with St John Ambulance. He will play a key role in helping to spread the message amongst team mates, peers and fans.
Sue Killen, CEO, St John Ambulance comments: ‘We are delighted to have Jack Wilshere on board to help spread the message that anyone who needs first aid should receive it. Up to 150,000 people die each year when basic first aid could have been the difference. Research shows that we can’t rely on other people to have these skills - everyone should take the responsibility to learn first aid themselves**. Armed with this knowledge we can all be the difference between a life lost and a life saved.’
Take action
St John Ambulance is committed to ensuring everyone has the basic first aid knowledge that could save someone’s life. To get your free pocket-sized guide, just text LIFE* to 85010 or visit the St John Ambulance website for more information on the campaign www.facebook.com/SJA. You can also get advice on your iPhone with the St John Ambulance first aid app, available through iTunes.
Chamber of Commerce members are entitled to a 10% discount off St John Ambulance’s business courses in the North West. Call 0844 770 4800 for more details.

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