Richard Hayes, marketing director of everyone’s favourite baker, Warburtons, and current holder of the top spot on How-Do’s Top 100 Marketers of 2009 will be speaking at a Chartered Institute of Marketing (CIM) event in Liverpool on Thursday 11th March.

Hayes, who previously held senior roles with Allied Domecq and Whyte & Mackay, will be presenting on ‘The Importance of Branding in Creating Value’ and discussing how Warburtons, now in their fifth generation, have become the most widely used brand in the UK.

This CIM event, hosted in conjunction with the Chartered Management Institute, takes place at The University of Liverpool Management School and is free to both CIM and CMI members.

Chamber members are welcome to attend this event at a reduced rate of £15 (standard entry fee for non-members is £24.50).

For more information or to book your place, visit: http://www.cim.co.uk/31246